Marketing Team Skills Collection

Complete suite of 3 expert marketing skills for scaling tech companies covering content creation, demand generation, and product marketing strategy.

---

📚 Table of Contents

• Installation
• Overview
• Skills Catalog
• Quick Start Guide
• Team Structure Recommendations
• Tech Stack Integration
• Common Workflows
• Success Metrics
• ROI & Business Impact

---

⚡ Installation

Quick Install (Recommended)

Install all marketing skills with one command:

# Install all marketing skills to all supported agents
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill

# Install to Claude Code only
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill --agent claude

# Install to Cursor only
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill --agent cursor

Install Individual Skills

# Content Creator
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill/content-creator

# Demand Generation & Acquisition
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill/marketing-demand-acquisition

# Product Marketing Strategy
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill/marketing-strategy-pmm

# App Store Optimization
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill/app-store-optimization

# Social Media Analyzer
npx ai-agent-skills install alirezarezvani/claude-skills/marketing-skill/social-media-analyzer

Supported Agents: Claude Code, Cursor, VS Code, Copilot, Goose, Amp, Codex

Complete Installation Guide: See ../INSTALLATION.md for detailed instructions, troubleshooting, and manual installation.

---

🎯 Overview

This marketing skills collection provides comprehensive marketing capabilities from content creation through demand generation and strategic product marketing.

What's Included:

• 3 expert-level skills covering content, acquisition, and strategy
• 5 Python automation tools for content analysis and optimization
• Comprehensive frameworks for demand gen, SEO, and product marketing
• Platform-specific playbooks for LinkedIn, Google, Meta, and organic channels

Ideal For:

• Solo marketers at Series A+ startups
• Marketing teams scaling internationally
• Product marketing and demand generation functions
• Hybrid PLG/Sales-Led go-to-market motions

Key Benefits:

• ⚡ 40% time savings on content creation and campaign planning
• 🎯 Consistent brand voice across all channels
• 📈 SEO optimization with measurable improvements
• 🚀 Faster market access with proven frameworks

---

📦 Skills Catalog

1. Content Creator

Package: content-creator.zip | Status: ✅ Production Ready | Version: 1.0

Purpose: Transform content creation with professional-grade brand voice analysis, SEO optimization, and platform-specific best practices.

What's Included:

Python Automation Tools:

• Brand Voice Analyzer (brand_voice_analyzer.py) - Analyze text for tone, formality, and readability

  • Flesch Reading Ease scoring
  • Tone and formality analysis
  • Sentence structure recommendations
  • JSON and human-readable output
  • Usage: python scripts/brand_voice_analyzer.py content.txt [json]

• SEO Optimizer (seo_optimizer.py) - Comprehensive SEO scoring and optimization

  • Keyword density analysis (primary, secondary, LSI)
  • Content structure evaluation
  • Meta tag suggestions (title, description, OG tags)
  • SEO score (0-100) with actionable recommendations
  • Usage: python scripts/seo_optimizer.py article.md "primary keyword" "secondary,keywords"

Knowledge Bases:

• brand_guidelines.md - Voice framework with 5 personality archetypes (Expert, Friend, Innovator, Guide, Motivator)
• content_frameworks.md - 15+ templates (blog posts, email, social, video scripts, case studies)
• social_media_optimization.md - Platform-specific guides for LinkedIn, Twitter/X, Instagram, Facebook, TikTok

Templates:

• Content calendar template
• Brand voice samples
• Content type checklists

Core Workflows:

1. Brand voice development and consistency
2. SEO-optimized content creation
3. Platform-specific social media content
4. Content calendar planning and execution

Learn More: content-creator/SKILL.md

---

2. Marketing Demand & Acquisition

Package: marketing-demand-acquisition.zip | Status: ✅ Production Ready | Version: 1.0

Purpose: Expert demand generation, paid media, SEO, and partnerships for Series A+ startups scaling internationally.

What's Included:

Role Coverage:

• Demand Generation Manager - Multi-channel campaigns, pipeline generation
• Paid Media/Performance Marketer - Paid search/social/display optimization
• SEO Manager - Organic acquisition and technical SEO
• Affiliate/Partnerships Manager - Co-marketing and channel partnerships

Python Automation Tools:

• calculate_cac.py - Calculate channel-specific and blended Customer Acquisition Cost

Core Frameworks:

• Full-funnel strategy (TOFU → MOFU → BOFU)
• Channel playbooks (LinkedIn, Google Ads, Meta, SEO, Partnerships)
• HubSpot campaign tracking and attribution
• International expansion tactics (EU vs. US vs. Canada)
• A/B testing and experimentation frameworks

Platform-Specific Playbooks:

• LinkedIn Ads - B2B priority #1, targeting strategies
• Google Search - High-intent keyword capture
• Meta Ads - SMB and lower ACV segments
• SEO - Organic long-term growth
• Partnerships - Co-marketing and affiliate programs

Benchmarks (B2B SaaS Series A):

• LinkedIn CAC: $150-$400
• Google CAC: $80-$250
• SEO CAC: $50-$150
• MQL→SQL: 10-25%
• Blended CAC target: <$300

Tech Stack Integration:

• HubSpot CRM (campaign tracking, attribution, workflows)
• Google Analytics 4 (traffic analysis, conversion tracking)
• Google Search Console (keyword performance)
• LinkedIn Campaign Manager, Google Ads, Meta Ads

Core Workflows:

1. Multi-channel demand generation campaigns
2. Paid media optimization and budget allocation
3. SEO strategy and organic growth
4. Partnership program development

Learn More: marketing-demand-acquisition/SKILL.md

---

3. Marketing Strategy & Product Marketing

Package: marketing-strategy-pmm.zip | Status: ✅ Production Ready | Version: 1.0

Purpose: Product marketing, positioning, GTM strategy, and competitive intelligence for product launches and market expansion.

What's Included:

Role Coverage:

• Product Marketing Manager - Positioning, messaging, competitive intel
• GTM Strategy Lead - Launch planning, market entry
• Competitive Intelligence - Market analysis, battlecards
• Sales Enablement - Training, assets, win/loss analysis

Core Frameworks:

• ICP Definition - Firmographics + psychographics analysis
• Positioning - April Dunford positioning methodology
• Messaging Hierarchy - 4-level messaging framework
• Competitive Analysis - 3-tier battlecard system
• GTM Motion Types - PLG, Sales-Led, and Hybrid strategies
• Launch Tiers - Tier 1/2/3 based on business impact

Playbooks & Templates:

• 90-day product launch plan
• International market entry strategy (5 phases)
• Sales enablement program design
• Win/loss analysis framework
• Competitive battlecard template
• Quarterly business review structure

Market Entry Guidance:

• US market expansion strategies
• UK/European market entry
• DACH region (Germany, Austria, Switzerland)
• Canada market positioning
• Localization requirements

Core Workflows:

1. Product positioning and messaging development
2. GTM strategy and launch planning
3. Competitive intelligence and battlecards
4. International market expansion
5. Sales enablement and training

Learn More: marketing-strategy-pmm/SKILL.md

---

🚀 Quick Start Guide

For Solo Marketers at Series A Startups

If you're the first marketer or wearing multiple hats, here's your recommended approach:

Week 1: Foundation

1. Upload all 3 skills to Claude
2. Start with marketing-strategy-pmm: Define ICP, positioning, messaging
3. Use content-creator: Establish brand voice and content guidelines
4. Test skills with: "Create our positioning framework for [product] targeting [ICP]"

Week 2: Content & Acquisition

1. Use content-creator: Build content calendar and initial assets
2. Use marketing-demand-acquisition: Plan channel strategy and budget
3. Test with: "Plan my Q1 acquisition strategy with $50k/month budget"

Week 3-4: Execution

1. Launch campaigns using demand-acquisition playbooks
2. Create content using content-creator frameworks
3. Monitor and optimize using provided benchmarks

For Marketing Teams

Content Marketing Role: → Focus on content-creator skill

• Brand voice analysis and consistency
• SEO optimization for all content
• Social media content strategies
• Content calendar management

Demand Generation Role: → Focus on marketing-demand-acquisition skill

• Multi-channel campaign planning
• Paid media optimization
• SEO and organic growth
• Partnership program management

Product Marketing Role: → Focus on marketing-strategy-pmm skill

• Positioning and messaging
• Competitive intelligence
• GTM strategy and launches
• Sales enablement

---

👥 Team Structure Recommendations

Startup (1-2 people)

Solo Marketer (Generalist):

• Uses all 3 skills for complete marketing coverage
• Focus: 40% demand gen, 30% content, 30% product marketing
• Tools: HubSpot + Google Analytics + Claude with all skil